Many businesses invest in ads, SEO, and traffic generation but still struggle to convert visitors into leads or customers. The problem is often not traffic volume, but what happens after users land on the website.

Over the years, while working with B2B companies and local businesses, I’ve seen how small conversion improvements can significantly impact sales. This is where Conversion Rate Optimization (CRO) plays a critical role.

In this article, I’ll explain five practical ways a CRO freelancer from Fiverr can help boost your sales, and when it makes sense to hire one.