Email Marketing

• We are servicing Coimbatore Email Marketing for more than a decade. Email marketing is a unique form of digital marketing that involves sending a particular type of commercial email to make existing and new customers aware of your product or service details and discounts.
• Email marketing is the most useful platform to drive your existing customer to up-sale your product.
• It’s important to get the attention of your clients. You will get noticed on festive occasions or any other special days if you use these email marketing tools very powerfully.

What is email marketing?

1. EMAIL MARKETING is the marketing campaign of sending emails related to business promotions and advertisements to a set of people who could be potential customers. It is the activity of sending commercial mail. Email marketing is one such way of increasing brand awareness like price, new arrivals, discounts, new business, etc among the clients and keeps them engaged with the purchase.
2. Email is a more professional medium and people expect to receive business deals and product details over the mail. Email marketing could be the older medium but it is still in high usage among Marketers.
3. Email marketing is one such effective tool where it will yield the result where it will even impel the receiver to check the inbox and in return increases the traffic where we want that to happen.
4. Through this, we can target the small group and we can decide to whom it has to be delivered. This marketing strategy has to be handled with caution abounded by law and rule. Need to send the email for business only if it is required flooding the client’s inbox will not make them feel good. It creates an opinion even beyond the business but on the person who is sending them.
5. Focusing on the feedback from the customer and research will help in improvising the promotional plan. Send what is relevant and which really clients are interested in.  Building and investing in email marketing is a stable and long-term investment that will pay off for many years.

https://www.youtube.com/watch?v=qS7T_c_a1vU

Points to remember for good email marketing campaigns.

Reaching someone’s inbox and making them read the email is of course the task at hand. So handling the task effectively and formally is very important for the best email marketing. It is always necessary to keep these points in mind before creating business emails.

(1) Contacts:

• Having the list of email addresses of your clients or future prospects is of much important thing.
• Gathering more prospect emails involves effort from our end like creating the contact form so the visitors will share their personal details and also exchanging some offers for the emails provided by the users. Create signup forms in various social media where you post your content.

(2) Fixing the Objective:

The major step in this email marketing is choosing the perfect goal and objectives. The emails delivered to the customer must have the capability of inducing the objectives below.

• Increasing customer engagement.
• Increase in conversion rate.
• Creating trust among the clients.
• Creating potential leads.
• Retaining the older clients and recovering the new users.
• Inducing the goals of the organization.
• Email Marketing should be informative about the updates of the business.

(3) Choosing the Better Software for Email Service:

• The next step in email marketing is the selection of a better service provider through which commercial mail can be sent.
• We can use our personal emails but the possibility of filtering spam is high in bulk mail.
• So the best suggestion would be the Email Service Provider ESP where the system is more automated and is built in such a way as to execute the mass emails.
• Using this service provider will boost reaching the targeted audiences and also stimulate sales. Of course, ending up in the best email marketing.

Benefits of doing email marketing:

The best email marketing done with a systematic approach will increase the advantages for the business. A few are listed below.

1. Good email marketing allows you to segment the customers based on their intent and will help you have more control which in turn assists in improving promotion based on their needs.
2. The sender will have the benefit of more personalization in terms of contents and messages targeted.
3. Providing attention to the client is possible even individual attention can be given by sending the discount mail persuading them to enter into the sales. 
4. Easy way to build relationships with existing and also new customers as people might regularly usage of mail in the present times. 
5. Building brand loyalty among clients increases the chance of repeated sales.
6. Good brand awareness is created.
7. The cost of email marketing is comparatively low than the other mediums used for promotions.
8. Wider audiences can be covered.
9. Revenue can be increased.
10. Delivery of information is ensured.
11. Easily measurable using analytical tools.

What is the AB Testing Campaign in email marketing and how it’s done?

AB testing is the systematic experimentation done for analysis and research of the impact of the same information in various versions among the receivers. This involves sending the same messages and information in two or more formats to a set of people and finding out which one is working and which one is not. Using this tool in email marketing will bring out the result better and we can follow the format which gained more results and will be easy to establish the connection.

The benefit of this AB testing is that one can easily identify the user’s experience and find out which message is gathering more impact on the viewers and accordingly make changes to the messages.

How does AB Campaign testing work?

1. Set up the ultimate goal for which the campaign is being created.
2. Find out the message that you are going to send for testing. Like information on discounts, new business, etc.,
3. Find out the subscriber list and split them into 2 sets of version
4. Review before sending the email.
5. Monitoring the campaign sends for finding out which set earns more results.

Thus AB testing is the best tool to find out the effective emails that deliver the best result ultimately ending up in the best email marketing increasing the sales and conversion rate.

Types of Email Marketing:

We are sending emails every second for various purposes and promotions. Not every mail is delivered successfully. Using the best software with systematic planning will make the best email marketing. One must understand the type of mail that need to be sent based on the situation and intent.

So the different types of email marketing that are in use are listed below.

(1) Welcome Email Marketing:

The Welcome Email is the first email sent to the prospects creating the first impression of the business or products, and giving them knowledge of your business setup. This is obviously the first step for creating a relationship with the prospects slowly driving them to sales.

One must remember that the main motive of this welcome mail is not the sale, it is the establishment of better relations with the viewers. So insisting more on sales at this stage may not convert. The rate of people’s interest in this welcome mail is high as they will read the content to some extent fully to know the deal.

(2) Email Newsletter:

The Email Newsletter is the best way of email marketing. Most organizations and businesses send this newsletter with the details of their new product launch, company profile, motto, vision and mission, growth graphs, etc to stay in the mind of the customer regularly.

Sending regular newsletters with the latest update on the business and products will retain the customers and the best mode to stay on top among the other competitors. This will generate the opportunity for new customers as well as retain the existing ones.

(3) Promotional Emails:

Promotional emails in email marketing are the emails that are sent to the customers or the subscribers with the details of the new offers, new arrivals, contests, and discounts, and also explaining various features of the business. The main purpose of this mail is to promote the business goal and to speed up the sales conversion. Even including the signup forms is one such idea in the promotional emails.

Good promotional mail with targeted audiences and perfect content will automatically drive sales.

(4) Lead Nurturing Emails:

Lead Nurturing emails are the mail sent for impacting the customer’s needs and requirements during various stages of their purchase.

These emails will reinforce the relationship with the buyers and establish brand identity. This will ultimately drive sales into the mind of the people when they are at the deciding stage inducing the product knowledge into their minds.

The data collected through these emails can help in retaining customers by monitoring their behavior.

And Finally, Why Email Marketing?

Email marketing plays a pivotal role amidst other modes as this has the capacity of entering into one’s inbox and inducing them to read the message, which in turn increases the traffic ultimately increasing the revenue.

The best email marketing is of more concern nowadays as this will yield good sales drive comparatively. Each and every person uses the mail and commercial mail which is well-developed will definitely draw the attention of the users rather than deleting it. The person will go through the mail-in box at least before deleting it so the repeated emails will drive his attention at one point in time but this process must abide by the law. 

Approaching the users at the correct time with the correct update of offers and promotions will definitely drive sales and they will show interest in going through the mail. Hence timely emails are of great importance.

Customers are different each prefers different updates and information through the message delivered. So segmenting their mood and need and developing the business mail would be much more effective than sending random emails to all customers irrespective of their search.

One more point to be noted for preferring email marketing is that it will sit in the inbox and the customer will respond to it at their convenience time hence there will not be any point in missing it. 

Simple Emails with attractive details with the Share button and Like button will definitely be noticed by the receiver.