What is Search Engine Optimization (SEO)?

Search Engine Optimization is the activity that involves the steps to create a higher rank for the business in a search engine like Google.  In simple, this includes the process where your website appears on the top of the google page when customers search for a particular service. In the present scenario, everyone peeks into the search engine for the service or products before they enter into that so the ultimate aim of any business would be to increase the traffic to their website which needs specific and skilled SEO tools, techniques, etc. The main focus of this SEO technique would be to increase Organic Search which is unpaid traffic rather than paid traffic.

The core tools that need to be given attention to achieve this ranking are Content, On-page SEO, Off-Page SEO, backlink, Keyword research, etc.

Basics of SEO to know.

A well-planned SEO plays a vital role in increasing business prospects and attaining the top ranking in search engines. One must focus on the below-mentioned basic techniques to establish strong business connections.

(1) Contents:

The well-written and attractive content on the website about the business plays a pivotal role in SEO. There are certain strategies to be followed to make the website perfect and convincing so that google takes it.  The content which describes the portfolio needs to be relevant, without any grammatical errors, and at the same time, it needs to be attractive to the user. There should not be any duplicate content which will rather be a disadvantage for the website.

The quality of the content is the main tool to be taken care of. The content should fulfill the user’s intention and provide a solution to the problem and what they are looking for. The attractive content with perfect keywords will aid the website to attract more traffic. Updating the content more frequently with recent details and data will increase the rank. 

Finally, visitors must get the answer to the questions they have and also should get what they need from our site and also should fulfill the basic criteria to make that happen.

(2) On-Page SEO:

On-page SEO is the steps and techniques taken within the website page to optimize the ranking to gain more traffic in search engines. It involves actions like improving web pages with high-quality content frequently, increasing keywords, and improving the meta description and title tags.

(3) Off-Page SEO:

Off-page SEO is the actions and techniques followed outside the website with the aim to optimize the ranking in search engines. This mainly indicates the process of creating high-quality backlinks, increasing user engagement, sharing on social media, and creating shareable content.

(4) Focus on Keywords:

Focusing on keywords is much important tool in optimizing the traffic in the search engine with a high ranking. Analyzing the more relevant keywords, and researching the Search need of the users will lead to increased leads and traffics. Customer intent is one of the most important things to be remembered before creating a keyword as this I going to play a major role in uplifting the website ranking. Your keyword must answer the user’s needs and questions.

Advanced SEO Techniques:

(1) Reviewing the performance of the website:

The first step involved in these techniques is finding out the position of your website in the search engines to know the drawbacks and work out for the best.

The performance must be measured with the basic tools of the website to establish the strong contents and keywords which play a major role.

(2) Users Intent:

The next step in this technique is to determine what the users actually want, what they are searching for, and what keywords they are using that are relevant to your business.

Google as a big search engine having multiples of data inside it will display results that are qualitative, trustworthy, with relevant keywords, not bouncing back, and many others.

So the poor quality sites are less likely to be on the top. Hence developing the website with all these tips is of much importance to gain the search engines ranking attention.

Search engines promote only those websites in which the customer engagement is more where they spent more time on search engines to the top-ranking page.

Few tips to keep the user engaged with your site;

1. Easy and simple contents
2. Supported examples with bullets and short paragraphs
3. Brainstorming session to make the users involved.
4. Use of maps, images, and graphs to make the details more convenient.
5. Increasing the speed of the website.

(3) Using the long-tail keywords:

Another step in SEO to keep up the ranking is the use of long-tail keywords. These are the keywords that must be used throughout the content for example in posts, and blogs to build on the topic.

For instants taking Digital Marketing as a keyword, can be built up through content like a digital marketing agency, Best digital marketing, and many more. Including these long-tail keywords at least in one of the headings is recommended.

(4) An Optimized landing page:

Taking the user to the landing page is much needed when user engagement is concerned as most business websites take the link to the home page which might divert the mood of the users hence the proper link to the landing page is important.

A well-organized and well-designed landing page will definitely boost the business hence more concentration on these landing pages will drive more traffic to the website. A high-quality landing page generates more revenue for the business.

Including the signup forms in the landing pages to know more results will definitely drive more data for the business which will become the prospects.

Few points for best optimization;

1. The heading in the landing pages must be most effective it must capture the visitor to read more.
2. Use of relevant keywords throughout the contents in the landing pages, using it in the headings and subheadings will also be beneficial.
3. The professional design of this landing page is most important as it will retain visitors. Supporting videos and images about the topic will be stronger and more appealing.
4. Your landing page must be persuading the visitors to continue reading further and take the next steps.
5. Links that are taking the users to the next landing pages must be present in the landing pages to drive more traffic and ultimately higher ranking.

(5) A Responsive website:

Your website design must suit the users in all versions. This is because most of the clients use their mobile phones to search for their needs and if your website does not support the mobile version then it will not reach the users.

Since Search Engine crawl pushes the mobile version of a website ahead if the search is through a mobile phone. Hence the major focus on mobile-friendly websites or responsive sites is a must to make them readable and more effective.

 

(6) Performing Keywords:

• The most important technique is researching the competitor’s keywords.
• It is more important to note that while you are looking for possible ways to reach the top ranking but your competitors are already on the top page.
• Using the more relevant keywords used by them to gain the ranking with much more effort and research from your side will yield results.
• You can take the help of online keyword explorer tools to find out the best-performing keywords.

Checkpoints for better ranking of your website:

https://www.youtube.com/watch?v=qS7T_c_a1vU

1. Check for the meta descriptions and titles below the website link in the search engines.
2. Check for relevant, quality, and sufficient SEO-supported keywords in the content of your website.
3. Check for the URLs used in the search engines which should be relevant and simple.
4. Check for the external and internal links in the contents for extra support.
5. Check for the images on the site should be perfect and should have correct captions.
6. Check for blogs and posts which are perfectly aligned and supported with headings and subheadings.